Online banking for South America

UX design & Product Management 
The project

Conexos was a project started as a way to promote digital banking for South America back in 2015.

 

Until 2016, less than half of the population in the region had access to a bank account or a credit card. The idea was to promote financial inclusion and education through easy and user friendly tools. 

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Conexos worked with local banks to obtain all the necessary information. The tools were placed in the main online newspapers and blogs and reached over 10,000 interactions. 

How I contributed 
  • Contributed to the product strategy and product design.

  • Created the entire user experience of the tools that ensured easy flows for non tech-savvy people. 

  • Helped lead cross-functional teams from engineers, UI designers and main stakeholders. 

  • Ran customer interviews and applied key information to achieve great product results

  • 10,000+ clicks 

  • Effectively partnered with 3 main local banks 

Contact me 

  • LinkedIn