Online banking for South America
UX design & Product Management

The project
Conexos was a project started as a way to promote digital banking for South America back in 2015.
Until 2016, less than half of the population in the region had access to a bank account or a credit card. The idea was to promote financial inclusion and education through easy and user friendly tools.
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Conexos worked with local banks to obtain all the necessary information. The tools were placed in the main online newspapers and blogs and reached over 10,000 interactions.
How I contributed
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Contributed to the product strategy and product design.
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Created the entire user experience of the tools that ensured easy flows for non tech-savvy people.
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Helped lead cross-functional teams from engineers, UI designers and main stakeholders.
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Ran customer interviews and applied key information to achieve great product results
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10,000+ clicks
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Effectively partnered with 3 main local banks